I wanted to do 100% PURE mascara review where I test out 2 mascaras from natural makeup brand 100% PURE. So, I tested to see which performed best overall. In the end, I tried 100 Pure Fruit Pigmented Ultra Lengthening Mascara and 100 Pure Maracuja Mascara. I chose 100% PURE Mascara Black Tea for both. After applying each 100 percent PURE mascara to each eye, I wore it all day to see any differences.
This is a tail of two 100% PURE cosmetics mascaras….
|Natural makeup||Non toxic||Gluten Free*||Paraben Free|
|Eco-friendly||Vegetarian/Vegan*||Palm Oil Free||100% Cruelty Free|
- I love that 100% PURE is a natural makeup brand.
- There is no information on the 100% PURE Maracuja Oil Mascara but the 100% PURE Ultra Lengthening Mascara ranks very high at the Environmental Working Group (EWG)!
- It is confirmed on the PETA website as 100% cruelty free.
- The products are Made in America.
- *Depends on the product.
My 100 Percent PURE Mascara REVIEW:
Firstly, this 100 Percent PURE Fruit Pigmented Mascara lengthens and separates lashes without clumping, smudging, or flaking.
Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa.
This 100% PURE Fruit Pigmented Natural Mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. It is for all skin types. This 100% PURE cosmetics mascara is vegetarian.
COMPLETE LIST OF INGREDIENTS:
|Camellia Sinensis Leaf Extract (Organic Black Tea)*, Tocopherol (Vit E),|
|Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry|
|Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus|
|Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein),|
|Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vit B5,|
|Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid|
|(Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl|
|Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao|
|Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee|
|Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano|
|Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract),|
|Rosmarinus Leaf Extract (Rosemary Extract), Lavandula Angustifolia|
|Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis|
|Extract (Goldenseal Extract) *Certified Organic|
For this 100% PURE mascara review, I chose the color Black Tea. It is described as a midnight black. This 100% PURE cosmetics mascara will be applied to my right eye only.
Fruit Pigmented® Ultra Lengthening Mascara -- Black Tea
First of all, it arrived in a beautifully decorated cardboard cylinder shape packaging. So right there I see that the outer packaging can be recycled.
The outer packaging is sweetly designed and I liked the shape of the brush on the wand. It had a wonderful smell. It actually smelled like blueberries!
I applied it as per the directions: Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.
And 1 hour later….
The mascara looks great. I went for 3 coats in the end to see how far this baby could get me. There are no smudges as I did a bit of light housekeeping to road test it out. No, not really. But I did walk around outside in the warmth to see if a bit of sweat ruined the look. I am happy to report it still looks great!
Now for the 100% PURE Maracuja Mascara REVIEW:
Firstly, their volumizing mascara formula is infused with luscious Maracuja oil from passion fruit to smoothly coat each lash without clumping or flaking.
Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth.
Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant 100% PURE Maracuja Mascara delivers dramatic color and feathery, natural looking volume.
It is for all skin types. It is also vegan and gluten free.
COMPLETE LIST OF INGREDIENTS:
|Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E),|
|Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Wax,|
|Coconut Stearic Acid, Pantothenic Acid (Pro-vit B5), Fucus Vesiculosus|
|(Seaweed) Powder Extract, Theobroma Cacao (Cocoa) Seed Butter,|
|Passiflora Alata (Maracuja) Seed Oil, Extracts of Aloe Barbadensis|
|(Organic Aloe Juice) Leaf*, Oryza Sativa (Rice) Germ Powder, Theobroma|
|Cacao (Cocoa) Powder, Coffea Arabica (Coffee Beans) Seed, Origanum|
|Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf,|
|Rosmarinus Officinalis (Rosemary) Leaf, Lavandula Angustifolia|
|(Lavender) Flower/Leaf/Stem, Hydrastis Canadensis (Goldenseal),|
|Passiflora Alata (Maracuja) Seed, Lonicera Caprifolium (Honeysuckle)|
|Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract,|
|Vegetable Glycerin. May Contain Iron Oxides. * Certified Organic|
For this 100% PURE mascara review, I chose the color Black Tea. It is described as a midnight black. This 100% PURE cosmetics mascara will be applied to my left eye only.
First of all, just like the 100% PURE Ultra Lengthening Mascara, the 100% PURE Maracuja Mascara arrived in a beautifully decorated cardboard cylinder shape packaging. So right there I see that the outer packaging can be recycled. It did look extremely similar to the fruit pigmented mascara both in outer and inner packaging.
The outer packaging is sweetly designed and I liked the shape of the brush on the wand. It had no aroma whatsoever.
I applied it as per the directions: Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. Continue to apply coats until desired length is achieved. Use tip of brush for hard-to-reach areas like the outer and lower lashes.
And 1 hour later….
The 100% PURE Maracuja Mascara looks great. I went for 3 coats in the end to see how far this baby could get me. I did encounter a bit of smudging between coats 2 and 3 but it wasn’t major. There are no smudges as I did a bit of light housekeeping to road test it out. No, not really. But I did walk around outside in the warmth to see if a bit of sweat ruined the look. I am happy to report it still looks great!
4 Hours Later -- What Happened to Both Eyes
So I went about my day trying to notice if either eye seemed to bother me as I do have sensitive eyes. I am thrilled to report that on the fruit pigmented mascara I could not even tell I had any makeup on at all.
Now then, I have to say the Maracuja mascara did begin to smudge on me a bit and after 4 hours I could tell I was wearing mascara. Yet the 100% PURE Fruit Pigmented Mascara one did not.
And My Final Verdict Is:
For the verdict of this 100% PURE mascara review, I’m going with the 100% PURE Fruit Pigmented Mascara Black Tea .
The mascara was easy to apply. It definitely enhanced the appearance of my lashes and the mascara didn’t flake off throughout the day. The mascara lengthened the look of my lashes.
I loved that it smelled like blueberries, even thought I bought the Black Tea! I liked the super long wand the the non silicone brush did a great job separating out my lashes. Each coat layered upon each other nicely.
I would like to say that the Maracuja Mascara did make my lashes thicker after 3 coats. So, there is a chance I went a coat too far with it or that it may not smudge on you.
If you would like to know more about 100% PURE then, read on!
100% PURE‘s Mission
It is also about educating everyone on why being 100% PURE is so important.
100% PURE strive to live with compassion, kindness and empathy. Also, to be environmentally sustainable and to improve the lives of 6 billion people and animals. All this while also being charitable and giving back to the global community.
How 100% PURE Defines Natural:
An ingredient or formula composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing.
What a Fruit Pigment is
Fruit pigments are fruit colors. All 100% PURE cosmetics like the 100% Pure Fruit Pigmented Mascara are colored from fruit and vegetable pigments. All the antioxidants and vitamins are found in the pigments. 100% PURE fruit pigmented patent-pending technology takes those healthy fruit pigments and puts it into their cosmetics.
The great thing with 100% PURE fruit pigmented cosmetics is that you’ll be applying all the healthy fruit antioxidants and fruit vitamins directly onto your skin.
Where their fragrance comes from
100% PURE products smell delicious because what you smell is real. The wonderful aromas in 100% PURE products are from real fruits, pure essential oils, and pure absolutes. There are never any synthetic fragrances or anything artificial in 100% PURE products.
How they preserve their natural makeup brand products
On each product, there is an open jar symbol with a number on it. That number indicates how long you can use the product once it is opened.
Rather than using chemical preservatives, they use natural preservatives and anti-bacterial herbs. 100% PURE has several other unique proprietary technologies that distinguish the company from competitors.
“We use unique technology to stabilize active ingredients from oxidizing and also have a proprietary 100% natural preservative system, using Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants, to preserve all products.”
What 100% PURE Means
There are many toxic chemicals in non natural makeup brands that have been clinically proven to cause cancer, tumors, irritation and many different skin disorders.
100% PURE products are truly 100% pure. That means there are no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins. Truly health food for your skin.
100% PURE Good for Sensitive Skin
Because 100% PURE cosmetics does not contain harsh detergents, chemical preservatives, artificial fragrances that can irritate the skin, they are perfect for sensitive skin.
Purist Perks Rewards Program
100% PURE has ways to reward you for shopping with them.
They have benefits for each step of their 3-Level rewards system!
Collect points and save! You can redeem your points in the form of discount vouchers* at your tier’s respective threshold. You can redeem and apply your unique discount code towards any purchase in both the Purist Perks section of our website and in our retail stores.
You can also earn points by following and liking this natural makeup brand on social media.
Refer a Friend….erm, Hi Friends!
GIVE $15, GET $15!
Give friends $15 off their first order, and you’ll get $15 when they make a purchase. This would give you a terrific deal on getting the 100% Pure Fruit Pigmented Mascara!
Shipping and Guarantee and Samples, oh my!
100% PURE has free shipping on orders $50+.
Additionally, they have a “Promise You’ll Love™ 100% Guarantee”. Love it or bring it back – pure and simple. They will take any product back within 45 days, even if it’s partly used. After a few weeks of use, you’ll know if it’s right for you – and if it isn’t, they are happy to replace it with something else or issue a full refund.
And hey, you get 2 free samples with a purchase $45+ !!
And Finally, The Founders
Susie Wang, Founder and Chief Creative. Her mission is to create the absolute healthiest, purest, most nourishing formulas.
James Wang, Founder and COO. He is committed to producing the highest quality products.
Rick Kostick, Founder and CEO. His goal is to make the biggest, positive change.
Click here —> 100% Pure now to you chose your own mascara!!